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Search results for “Forrester Research”
A bite of the world - China's online feeding frenzy
06/25/2015
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10:38:48 AM
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The tentacles of China's online retailers grow longer and more pervasive every day, reaching around the world to bring gourmet to dinner tables of China.
Chinese online retail spending forecast to reach US$1 trillion by 2019: Forrester
02/15/2015
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5:15:25 PM
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The China Online Retail Forecast 2014-2019 from Forrester Research, Inc. forecasts that online retail spending in China will exceed US$1 trillion by 2019.
To boost China sales, Amazon tries Alibaba partnership
03/06/2015
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10:16:58 PM
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Amazon has come up with a new China strategy, and that involves bowing to its biggest competitor Alibaba.
How to customize travel ancillaries for enhanced customer satisfaction
01/11/2015
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1:45:53 PM
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Successful customization of ancillaries leads not only to increased revenue but also higher customer satisfaction and improved overall business performance.
Expedia, Orbitz harness Big Data for next-generation mobile booking - Mobile Commerce Daily
02/08/2014
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10:22:12 AM
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Travel-related businesses Expedia, Orbitz and others are at the forefront of leveraging Big Data to create next-generation mobile experiences as they look to drive more bookings from smartphone and tablet users.
Forrester: Smartphone mobile travel strategy means immediacy, push alerts and video
07/15/2011
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9:43:36 AM
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Travel companies should consider providing push alerts, the ability to modify or cancel reservations, and plenty of video and augmented reality as part of an effective mobile strategy, according to a new Forrester Research study.
Forrester Research on the future of travel agents
09/22/2009
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10:19:31 AM
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Travel agents are becoming multi-channel. They create websites and take advantage of e-mail and social media. The smart agents do not allow technology to beat them, but to enable them, says Henry Harteveldt, travel analyst for Forrester Research.
Forrester: 5 ways online travel marketers can engage social media Conversationalists
08/02/2010
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6:50:00 PM
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Online travel marketers need to start talking to the Conversationalists — a subset of 53.8 million leisure travelers who are very vocal and influential on Twitter, Facebook and LinkedIn.
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